AJW Media, Inc. is really just Mike and Dave – plus a little help from our wives, families and of course our friends – and we’re all based here in Atlanta.  After talking about our frustrations of being over thirty and fighting with ‘love handles’ and ‘spare tires’ and…well, you know…we decided we both wanted to make a healthy lifestyle adjustment that would be helpful short-term (get us looking great!) and long-term (looking great with better health).

We both knew all about exercising using weights. We also know about exercising using all-natural bodyweight exercises. For the first manual – The Average Joe Workout – we decided to focus on bodyweight exercises for a couple of reasons. The first and foremost reason is that we want you to be able to do them no matter where you are and without having to rely on weights.

The Average Joe Workout represents the best of the best that we found in all-natural bodyweight exercises. The military uses many of these exercises, as do many professional athletes. We brought it all together for your benefit.

It all starts with what we call the “base AJW-5”. These are exercises that you focus on first in the Average Joe Workout, and they’re designed to be your continuous workout – meaning you always do them. Once you feel comfortable with the base AJW-5, then we add the supplemental exercises. They’re tough! But, even after years of doing these exercises, they continue to burn fat and keep you strong and lean! The key is in the manual!


The first 3 weeks of doing this will be the hardest. For most people, it takes about three weeks to establish a new habit (or break an old one).  Maybe try working out on Monday, Wednesday and Friday. You may have to get up about 20-30 minutes earlier those days to get your new routine to fit into your daily schedule. You might want to try it after you get home from work. You could even do it at your office or on your lunch hour! This workout is meant for you to take EVERYWHERE! Eventually, you’ll get better at the workouts and you’ll probably want to start doing it everyday – which will get you in shape even faster! But start at a comfortable pace.


If you’ve ever tried going jogging or going to the gym by yourself, then you know it’s really hard to keep going. You don’t have anyone motivating you, pushing you and keeping you accountable.  This often happens most around the turn of the New Year when people are making resolutions about getting healthy. You start, then it fades. But your desire to be healthy and in shape didn’t change. That is why we strongly suggest having a workout buddy or two.  The AJW manual is sturdy yet flexible, coming in a spiral binding so that you can just flip it open to the exercise page you want. You’ll be able to look at the pictures to show you how to do it, as well as the super easy descriptions! You’ll also get some quotes at the bottom of each page to either make you laugh, think or motivate you to be a better than ‘average Joe’ in all areas of your life!


After you have been doing the AJW consistently for three weeks, you’ll be in the habit of doing it. Most people who commit at least 3 days a week to the workout see results in about three weeks, if not sooner. So, stay committed to the big picture of getting into shape with easy-to-do exercises and you’ll be so happy you did. Plus, you’ll look awesome! Do it everyday and you’ll get better results, faster!

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